Video is one of our most powerful tools for telling stories and reaching university audiences. Navigating the possibilities of video takes many kinds of skills and tools. We’ve outlined some best practices and solutions below.

Production

Process

Video production can be a long sequence with many phases. These guides can help you and your video subjects through the process.

  • Video Production Timeline
  • Filming Guidelines
  • Interview Guidelines
  • What to Wear on Camera
  • Release Form

Tools & Software

Discounted licenses of some video-editing programs may be purchased through Duke, and many tools are available from various offices and initiatives. Learn more about available video tools & software.

For ease-of-use, we’ve also produced Duke-branded video project templates for Adobe Premiere Pro CC, Final Cut X and iMovie, which are available in the Video Graphics Package.

Distribution

Online Hosting with YouTube

With 1 billion regular users and an estimated 1 trillion hours of uploaded footage, YouTube is our preferred hosting solution for online, public video content. By hosting your videos on YouTube, you will be tapping a source that’s highly preferred in Google’s search results. Using a Duke-affiliated channel allows institutional channels to share and amplify videos from your organization.

Sharing & Native Hosting on Social Media

Though videos hosted on sites like YouTube can often be shared on social media, some platforms boost the visibility of videos that are natively uploaded over posts that link externally-hosted videos. Other platforms, such as Instagram, only allow native video uploads. In cases where you would like to use native video, consult the target social media platform’s documentation for specific instructions and guidelines.

Graphics Package

The Duke Video Graphics Package is accessible to members of the Duke community through WebDAM. A pre-packaged, editable graphics kit is available for Premiere Pro users along with the individual assets for use with other video editing software. See the Video Graphics Instructions document in the folder for additional information and examples.

Download the Duke Video Graphics Package

Campus Footage

A B-roll library containing a variety of footage from across campus is available to the Duke community in via Duke’s WebDAM. A NETID is require for access.

Duke B-roll Library