The following guidelines establish a consistent and clutter-free campus environment while allowing operations to continue as effectively and efficiently as possible.
For temporary signs proposed for an extended period of time to mitigate rerouting of pedestrian paths due to construction, Facilities Management must be provided with a plan showing proposed locations of signs, sign messages, and sample graphics for review and approval, prior to installation of signs.
Any non-compliant signs found on campus will be removed by Facilities Management Department (z). Periodic deviations from the standards are to be expected on occasion and may be approved beforehand for short-term use by Facilities Management.
Certain days or periods of time — such as Commencement, BOT weekends, etc.— may be dedicated as “non clutter times” when all but those signs deemed essential will be allowed. A calendar and detailed procedures will be created for regular times and all other dates and times.
Sign Type 30 – Temporary A-Frame Sign
To be used for promotion and wayfinding for special events and commercial or dining venues.
Description
Signicade® Deluxe double sided A-Frame sign structure with exterior grade digital print sign panels. Sign panel on one or both sides as needed.
Panel Size
2′-0″w x 3′-0″h
Typeface
Adobe Garamond Type Family Interstate Type Family
Use of any other proprietary fonts must be approved by Campus Landscape Architect.
Colors
A-Frame Structure: Black
Panel: Duke University Navy Blue (Pantone 280C)
Copy, graphics: White
Duke Logo: White
Other Logos: White or Full Color
White background with dark blue letters are permitted for traffic control messages for special events only.
Graphics
Direct exterior-grade digital print on 1/8 in thk. PVC panel or other rigid substrate (3/16 in. thk. max.).
Signage Policy
- Traffic control signs for special events
may be put up immediately prior to the event and must be removed at completion.
- Signs may not be placed on lawns or shrub areas.
- Signs may not restrict access to sidewalks, building entrances or accessible entrance ramps.
- Signs promoting events (including parking reservation signs) may not be displayed longer than one week.
- Only one sign is permitted for each commercial or dining venue.
- Signs may only be secured to sign posts, not to trees or light poles.
- Dark blue vinyl coated chains are required for securing the sign.
- Signs must be maintained by sponsoring group.
Sign Type 31 – Temporary Yard Sign
To be used for promotion and wayfinding for special events and commercial or dining venues.
Description
Standard metal sign frame with exterior grade digital print on corrugated plastic sign panel. Message on one or both sides as needed.
Panel Size
2′-0″w x 1′-6″h
Typeface
Adobe Garamond Type Family Interstate Type Family
Use of any other proprietary fonts must be approved by Campus Landscape Architect.
Colors
Panel: Duke University Navy Blue (Pantone 280C)
Copy, graphics: White
Border Line: White
Duke Logo: White
Other Logos: White or Full Color
Graphics
Exterior-grade digital print on 4mm Coroplast ® corrugated plastic.
Signage Policy
- No yard signs are allowed on West Campus Quad or East Campus Quad.
- Each user group promoting events or actions (i.e. Parking and Transportation Services, Office of Student Affairs, including all student groups, Duke Camps, etc…) are permitted only 10 yard signs at any one time across campus.
- Signs may not advertise events for longer than one week prior to event and must be removed immediately following the event.
- Each user group promoting commercial ventures (i.e. Duke Stores and Duke Dining) are permitted only 10 signs at any one time across campus (10 per group and not 10 per venue).
- Signs on lawns will be removed when the lawn is mowed regardless of how long it has been there.
- The organization or persons sponsoring the activity on the sign must be identified.
- If the sponsor is not identified on the sign, you must receive approval the from Facilities Management Department within 24 hours
of installation.
Duke Athletics maintains a distinctive graphic mark, commonly referred to as “The Iron Duke D.” The single block D is used for athletics teams and donors. The Athletics identity system should only be associated with student/athletic entities and never used for academic or administrative content in any media.
The University Seal is a legal “signature” for the university and is only used on diplomas and other official documents. Any use of the seal must be approved by the Office of the University Secretary.
The University Emblem is only available for use by the Board of Trustees, the Office of the President and special university ceremonies. It may not be used by any other group or function without special approval from the Board of Trustees.
The University Shield was decommissioned in 2009. Though still in use across merchandise within University Stores, the shield is now a legacy icon and may not be used as part of the modern Duke brand.