Duke University has a long-standing policy of protecting the symbols that are associated with its name and reputation as one of the finest universities in the country. Duke owns and controls its name(s) and other marks, logos, images, insignias, seal, designs and symbols (hereafter, “trademarks”) that have become associated with the institution.
Duke University requires that all individuals, organizations, departments, and companies, both internal and external obtain prior approval from Duke’s Office of Trademark Licensing before using the trademarks of Duke University for any purpose including, but not limited to, use of the trademarks for products, services, advertising, etc.
Unauthorized use of Duke trademarks is subject to civil and criminal penalties. Duke reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include confiscation of the goods, financial penalties, and legal action.