• The Duke Brand

    Graphics reinforce Duke’s identity as a global, interdisciplinary university whose schools and units work together for a common mission. The standards extend to the use of wordmarks, signature colors, type fonts and other elements that comprise Duke’s visual identity.
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  • Business Cards and Stationery

    Business Cards, Stationery and Letterhead Business Cards, stationery and letterhead are handled though our online service through Universal Printing. Templates for business card use have been established and are available for purchase. ** We will be updating business card design options in early 2019.
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  • Campus Banners

    The university community takes great pride in the appearance of the campus. The presence of too many banners can distract from the clean aesthetic that is the brand. The University balances the need to draw attention to school and center special events with the need to preserve the beauty and serenity of our campus. Therefore, to the greatest…
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  • Other Guides and Resources

    Units around campus have created guides specific to their school, institute or department. These sub/co-brands capitalize on the cache of the primary Duke brand through sharing color, fonts or tone but are tailored to suit the needs to the independent units. Find links to additional brand guides here.
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  • Powerpoint & Letterhead

    Download Duke-branded templates for use in Microsoft Word and Powerpoint to give your project a professional look and leverage the Duke brand.
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  • Print Media at Duke

    Word usage guidelines along with information on obtaining business cards, stationery and letterhead.
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  • Temporary Sign Standards

    These guidelines establish a consistent and clutter-free campus environment while allowing operations to continue as effectively and efficiently as possible.
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  • Trademark & Licensing

    A number symbols associated with Duke University are protected by the Office of Trademark Licensing. Find out how to obtain permission to use them in your project.
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  • Working with Vendors

    The abundance of work across Duke can’t be met by the in-house resources alone. Learn about the process for bringing third-party vendors in to work on your projects.
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